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Joe Crosby began his career in construction as Project Manager of Optimax Laser Eye Clinics in 1991. He headed a team of an architect, a designer, a quantity surveyor, and a structural engineer, with a brief to open eye clinics nationwide. In the period to 2004, 14 eye clinics were opened.

From 2005 – 2009 he went on to develop residential property for himself in North London, completing 2 new builds as well as several refurbishments.

It was during these eighteen years that he built up a team of professional and reliable tradesmen, having the same meticulous attention to detail as himself.

He also developed his flair for transforming spaces into ones that are light and airy - a hallmark of a Paragon development.

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